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The Difference Between Listed and SOLD

Selling a home isn’t about luck — it’s about strategy. My approach combines market insight, luxury-level marketing, and a proven process that makes every detail count. As your Edmond + Oklahoma City Realtor with Keller Williams Realty Elite, I bring: ▫️ A deep understanding of what local buyers value most ▫️ Expert pricing + negotiation strategies ▫️ High-impact photography, video, and design ▫️ Transparent communication from start to finish Because who you work with truly matters.
What's My Home Worth?

Your Step-by-Step Roadmap to Selling with Confidence

Every home — and every seller — deserves a personalized plan.  My step-by-step process blends strategy, design, and data to ensure your home is positioned perfectly in the Edmond and Oklahoma City market. From the first walkthrough to closing day, here’s what you can expect when we work together.

I’ll personally walk through your home and create a customized plan to prepare, price, and position it for success. You’ll know which improvements actually matter — and which you can skip.

💡 Buyers fall in love within 8 seconds. Let’s make every second count.

From decluttering to light staging, I help refine every room so your home photographs beautifully and feels inviting from the first showing.

📸 Great listings start long before photos are taken — styling makes all the difference.

Using real-time MLS data, I’ll identify your property’s strongest price point based on demand, inventory, and neighborhood trends. It’s not about guessing — it’s about strategy.

Every listing receives my signature marketing approach:

  • Luxury photography + cinematic video

  • Social media + Google campaigns

  • Email marketing to local buyers + top agents

  • Placement on Zillow, Realtor.com, and my website

🎥 It’s more than exposure — it’s connection.

When the offers roll in, I’ll help you evaluate every term and negotiate for your best outcome — not just the highest number.

I’ll guide you through inspections, appraisals, and final paperwork — keeping every detail organized and stress-free. You’ll close confidently and move on to your next chapter.

What's Included When You List with Our Team

1
Pre-Listing Consultation & Strategy Session
Before we ever go live, I’ll walk through your home with a critical and creative eye. Together, we’ll discuss your goals, timing, and what buyers in your price range expect. You’ll receive a clear action plan outlining which updates and repairs will provide the greatest return — and which you can skip.
2
Staging & Styling Guidance
First impressions sell homes. I’ll help you edit, style, and arrange your spaces for maximum appeal — whether that means full professional staging, light styling with your own décor, or virtual staging options. My goal is to create a design-forward look that photographs beautifully and resonates emotionally with buyers.
3
Professional Photography & Cinematic Video
We ensure every listing receives the attention it deserves - from luxury-quality photography, drone imagery, and a cinematic walkthrough video. These visuals are carefully selected and planned to highlight your home’s natural light, flow, and architectural details — giving buyers a true feel for the lifestyle your property offers.
4
Custom Marketing Campaign
Your home deserves to be seen by the right audience. I craft a marketing plan that includes: Targeted Facebook & Instagram ads Google search & display campaigns Email marketing to my buyer database & top local agents Featured placement on Zillow, Realtor.com, and LauraLovesHouses.com Each campaign is branded, strategic, and designed to generate genuine buyer interest.
5
Pricing Analysis & Market Positioning
Pricing is strategy — not guesswork. Using real-time MLS data and my local expertise in Edmond, Deer Creek, Oakdale, Nichols Hills, and Oklahoma City, I’ll position your home to attract strong, qualified offers without leaving money on the table.
6
Weekly Progress Updates & Transparent Communication
You’ll never wonder what’s happening with your listing. From showing feedback to marketing insights, I provide consistent updates and honest guidance so you’re informed and empowered throughout the entire process.
7
Negotiation Expertise & Transaction Management
When offers arrive, my role is to protect your goals — not just accept the highest number. I analyze every term, timeline, and contingency to negotiate the strongest outcome. Once under contract, I manage each detail through inspection, appraisal, and closing to ensure a seamless finish.
8
Post-Closing Support & Local Connections
The relationship doesn’t end at closing. I remain a resource for trusted vendors, contractors, designers, and local services. Whether you’re relocating, remodeling, or just settling in elsewhere, I’m here to help long after the “Sold” sign comes down.

The Edmond + OKC Market Snapshot

Understanding current trends is key to pricing and timing your home sale. I monitor real-time market shifts in Edmond, Deer Creek, Oakdale, Nichols Hills, and Oklahoma City to help my clients stay one step ahead. 📈 Right now, inventory is rising — giving buyers more options but still rewarding sellers who prepare strategically.
Request Your Home's Market Analysis

Download My Seller Guide

Thinking about selling soon? My Seller Guide breaks down everything you need to know — from staging secrets to pricing strategy and closing tips.

💻 Get the insider’s guide to selling smarter in Edmond + Oklahoma City.

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WHAT OUR CLIENTS SAY

Laura is amazing. She’s always on top of things, great at communicating and made our entire buying and selling process so easy. We would recommend Laura to anyone.

— Kasha F.

WHAT OUR CLIENTS SAY

Laura is awesome. She is knowledgeable, experienced, and thorough. But best of all, Laura is compassionate and will fight to make sure you and your family find the best home possible.

— Kevin S.

WHAT OUR CLIENTS SAY

Laura provided comfort and peace of mind in a process that is notoriously stressful. Her professional presence and expertise delivered on her promise to offer the upmost client experience. Even saying "client" isn't a fair characteristic because you truly are a partner in the process and she speaks to you directly with transparency and honesty as she would a family member. That's what you are with Laura....

— Cameron B

WHAT OUR CLIENTS SAY

Laura exceeded my expectations when it came to working with a REALTOR. She did all of the work. I work crazy hours and she respected my time and asked the correct questions to find me what I wanted. She did not waste my time by taking me to see endless amounts of houses.She made the home-buying process effortless. Thank you again, Laura.

— Cassandra M.

WHAT OUR CLIENTS SAY

Laura is an awesome REALTOR. She is very knowledgeable and takes great care of her clients. I highly recommend Laura Lechtenberg.

— John C.

Let’s Create Your Home-Selling Success Story

Your home deserves thoughtful preparation, luxury-level marketing, and a strategy designed for results. Let’s make your move seamless — and successful.

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